These shoes were colorful, they were versatile, and they were comfortable, the shoes were also made from plastic.
They were the great jelly shoes of the 80s. Jellies were one of the hottest trends of the 1980s decade, and fashionable 80s women of all ages had at least one or two pairs, possibly more, to match or contrast even their brightest outfits.
A small company in Brazil was responsible for the original design of these trendy pairs of shoes. Everybody was wearing them in the 80s.
Jelly shoes were marketed in 1982 at the World’s Fair in Knoxville. People were interested, but some were unsure of how comfortable a plastic shoe could possibly be.
The shoes were also featured in Chicago at a shoe expo, and when a buyer from Bloomingdale’s caught sight of the jelly shoes, they ordered many pairs in nine different styles. The shoe ended up in Bloomingdale’s catalogs and stores and the rest is shoe history.
The original 1980s jellies ran from $10-$20 fans of jelly shoes had multiple pairs, and they had plenty of options. Jelly shoes came out with a new style every six months.
They came in literally any color under the sun. Bright neon colors were big in the 80s, so the shoes went with any outfit. From electric blue neon to hot pink and even clear plastic, a lot of them also came infused with glitter throughout the plastic.
In addition to the classic flat style, they were later available with a chunky square heel. Jellies were in huge demand and in every major store, and on the fashionable feet of females everywhere.
There were many reasons this shoe was so appealing. Most people loved them simply because they were so different from any other shoe. Despite the fact that they were plastic, they were soft, supple and surprisingly comfortable.
Most of them were flats that hugged the foot and were flexible, but the comfort was probably secondary to the overall look of the shoe. The one downside to wearing the shoes was that if they didn’t fit correctly the plastic could rub and irritate your feet, causing blisters, especially if they got wet or your feet got sweaty.
Jelly shoes were a huge trend in the 80s, and they were a sort of predecessor to the wildly popular Crocs shoes. Some 80s items have been slowly making their way back into fashion, and these shoes are one of them.
The newer jellies now come in styles like gladiator sandals, peep toe heels, and wedges, but the classic flat-like the original from the 80s-are still the most popular.